What does the Google Analytics Audit include?

It includes a full review of tracking code, event setups, goals, filters, and reporting structure.

Who should get this audit?

Any business using Google Analytics to guide marketing or product decisions should ensure it’s configured correctly.

Do you also check GA4 setups?

Yes, we check both Universal Analytics (if still active) and GA4 implementations.

Will I receive a report?

Yes, we provide a written audit document with findings and recommendations.

Is this a one-time service or ongoing?

It’s a one-time audit, but ongoing consulting is available if needed.

Google Analytics audit - Sellpaths.com

Description

Our Google Analytics Audit delivers a comprehensive review of your current analytics setup. Whether you’re a growing e-commerce brand or a content-driven website, inaccurate or underperforming analytics can hinder your decisions. This audit checks for proper tracking code implementation, evaluates goal and conversion setup, examines filter configurations, and ensures your events are recording accurately. We assess your current setup against best practices, helping you understand which reports to trust and where potential blind spots exist. With actionable recommendations, you’ll improve data integrity and gain confidence in the insights used to drive growth. This audit helps teams make informed decisions, improve reporting efficiency, and ensures you’re maximizing the value of your data.

Additional information

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