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Aesthetics

 A website’s visual identity plays a powerful role in how users perceive a brand. Our Aesthetic Evaluation Audit is designed to help businesses understand how their design choices influence user experience and emotional engagement. This professional review focuses on visual harmony, layout structure, typography, imagery, color usage, and alignment with brand identity. By evaluating the aesthetics through a usability-focused lens, we ensure that your design not only looks great but also enhances navigation and user interaction. We also assess how well the visuals follow your brand guidelines, the consistency of design elements across different pages, and how visual cues direct users toward conversions. Recommendations are backed by UX principles and real-world design standards, allowing for measurable improvements in both appearance and function. Whether your site feels outdated or just needs polish, our aesthetic audit is the first step to elevating your brand’s visual impact.

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Content

Our Content Evaluation Audit dives deep into the words, visuals and interactions that shape your digital experience. We assess clarity, tone, structure, grammar, brand alignment, and messaging effectiveness across key pages. This expert audit ensures your content is relevant, actionable, and resonates with your audience while maintaining a consistent brand tone. We examine how well your website addresses user intent, whether call-to-actions (CTAs) are persuasive, and how the content flows from section to section. You’ll receive suggestions that not only improve your copy but also help boost engagement and conversions. This audit is ideal for businesses looking to improve storytelling, marketing performance, and brand credibility.

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Technical usability

Behind every smooth digital experience lies solid technical usability. This expert audit focuses on how users interact with your website on a functional level—evaluating everything from page speed and device responsiveness to navigation, performance bottlenecks, and user feedback mechanisms. Our technical experts identify bugs, broken links, browser compatibility issues, rendering glitches, and accessibility barriers that may frustrate visitors or deter them from converting. We also assess how intuitive your user interface is, how quickly content loads on different devices, and whether forms and buttons are working as intended. All findings are documented with screenshots and prioritized for action. The result? A cleaner, faster, and more user-friendly website that performs well across platforms and keeps your visitors engaged. Technical usability is the foundation of digital trust—and this audit ensures you’re building on solid ground.

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User interviews

Understanding your users requires more than expert judgment—it demands hearing directly from them. This hybrid audit combines heuristic evaluation (using proven UX principles) with qualitative user interviews. First, our UX specialists identify common interface issues like unclear buttons, inconsistent navigation, or lack of feedback. Then, we recruit real users to walk through key workflows while voicing their thoughts, confusion, and expectations. By blending expert and user insights, we identify both obvious and hidden pain points. You receive a rich, actionable report containing usability violations, user quotes, and experience maps. We also include recommendations for streamlining interactions, simplifying processes, and improving satisfaction. Whether you're launching a new platform or optimizing an existing one, this dual-layer audit gives you deep clarity into what’s working—and what’s not.

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SEO audit

Without proper SEO foundations, even the best websites remain invisible. Our Google SEO Audit provides a detailed, data-backed evaluation of how your site performs in organic search. We review on-page elements (titles, headings, meta descriptions, keywords, content structure), technical components (site speed, mobile-friendliness, crawlability, indexing issues), and off-page signals (internal linking, backlinks, schema markup). The audit checks your adherence to Google’s best practices while also uncovering penalties, duplicate content, missing tags, broken links, and ranking gaps. We analyze keyword optimization across major pages and assess if your content matches search intent. The end result is a comprehensive strategy for improving your search visibility, fixing critical errors, and laying a scalable SEO framework. Whether you're recovering from a traffic drop or aiming to grow organically, this audit sets you on the right path.

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Google Analytics audit

Our Google Analytics Audit delivers a comprehensive review of your current analytics setup. Whether you're a growing e-commerce brand or a content-driven website, inaccurate or underperforming analytics can hinder your decisions. This audit checks for proper tracking code implementation, evaluates goal and conversion setup, examines filter configurations, and ensures your events are recording accurately. We assess your current setup against best practices, helping you understand which reports to trust and where potential blind spots exist. With actionable recommendations, you'll improve data integrity and gain confidence in the insights used to drive growth. This audit helps teams make informed decisions, improve reporting efficiency, and ensures you’re maximizing the value of your data.

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UX testing

This UX Testing package provides a heuristic evaluation—a structured review that uncovers usability issues in your digital product before development or redesign.

We use industry-standard usability principles such as Nielsen’s 10 heuristics to evaluate your interface, including clarity, user control, error prevention, and feedback consistency.

Our UX experts manually assess your website or app to identify what’s working and what’s causing friction—not just based on rules, but through critical, experience-driven analysis.

We provide:

  1. in-depth insights into usability flaws and pain points,

  2. identification of confusing interactions or misleading patterns,

  3. expert recommendations to improve user satisfaction and task success.

This evaluation helps your team make meaningful improvements without costly rework or guesswork—ideal for early-stage products or pre-launch design validation.

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Archetypes map

The Archetypes Map is a strategic tool that reveals how your brand’s identity compares to its closest competitors—using the lens of classic brand archetypes derived from Jungian psychology. This isn't about audience segmentation, but about understanding how your brand behaves, communicates, and is perceived, relative to the broader emotional landscape of your industry. We assess the personality your brand expresses—whether it aligns more with the Hero, the Sage, the Outlaw, or another of the 12 universal archetypes—and do the same for up to three competitors. The result is a clear visual map that shows overlaps, gaps, and positioning opportunities within your market. This analysis guides strategic decisions on tone of voice, storytelling, visual style, and emotional resonance—ensuring your brand doesn’t just speak, but speaks distinctly. Ideal for rebranding, competitive differentiation, or building more cohesive messaging across all channels.

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Communication SWOT

The Communication SWOT audit evaluates how your brand communicates across digital and offline channels, identifying strengths, weaknesses, opportunities, and threats in tone, clarity, consistency, and positioning. But we don’t stop there—we also analyze three of your closest competitors, comparing their messaging and positioning using the same SWOT framework. This competitive context helps you understand not just how your brand performs, but where you stand in your market’s communication landscape. From websites and email to ads and optionally social media or internal documents, we map out what’s working, what needs clarity, and where opportunities for differentiation exist. This is an essential tool for teams launching new campaigns, refining tone of voice, or entering new markets with confidence.

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User behaviour trends

Understanding how users behave online is key to making smart, data-driven decisions. Our User Behaviour Trends report goes beyond surface-level metrics to deliver a detailed analysis of how your audience is truly interacting with your digital presence.

We track and analyze real-time and historical user behavior, revealing key shifts that matter to your industry and business. This report includes:

  • Device & Platform Insights – Breakdown of usage by mobile, desktop, and tablet, including operating system and browser preferences.

  • Attention Span Analysis – Data on time spent on pages, scroll depth, bounce rates, and where users lose interest.

  • Navigation & Flow Mapping – Understand how users move through your site or app, where they drop off, and which paths lead to conversions.

  • Content Engagement Metrics – Deep dive into what types of content (videos, blogs, CTAs) are driving engagement and which are underperforming.

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Mega trends

The Mega Trends report offers a high-level, forward-thinking analysis of long-term forces shaping your industry, audience, and the world at large. It’s designed to help companies plan for the next 3–5 years and beyond by identifying the macro shifts that will define future markets, consumer expectations, and innovation pathways. The report covers a wide range of impactful topics, including:
  • Technological evolution – AI, automation, extended reality, and emerging platforms
  • Consumer behavior shifts – evolving lifestyle values, digital habits, and expectations
  • Demographic changes – aging populations, Gen Z impact, urbanization, and migration
  • Environmental and sustainability trends – climate response, circular economy, and conscious consumption
  • Cultural movements – inclusivity, decentralization, and changing brand trust
  • Economic and labor transformations – remote work, creator economy, and new business models
Each topic is explored with both global context and industry-specific relevance, helping you align your strategy, product development, and brand narrative with the trends that matter most. This report supports innovation, risk reduction, and long-term positioning in a rapidly evolving landscape.

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Search phrase trends

This analysis explores what your customers are searching for—and how their queries are evolving over time. We dive into keyword data, search volumes, and semantic variations to identify demand shifts, emerging questions, and opportunity gaps. Search Phrase Trends gives content creators, SEO specialists, and product marketers a valuable roadmap for aligning their strategy with actual user interests. This isn’t just keyword ranking—it’s a dynamic understanding of what matters to your audience, delivered with actionable guidance on content and campaign planning.

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Project narrative

 A Project Narrative defines the creative storytelling foundation of your digital project. Rather than settling for a standard, functional, and predictable website or platform, this service proposes a central narrative idea—a concept that transforms your site or app into a story-driven experience that reflects your brand’s personality, values, and message. This isn’t about technical specs or strategy decks—it’s about deciding how your brand speaks through the digital medium, emotionally connecting with users through tone, concept, and creative structure. Whether playful, bold, elegant, or immersive, the Project Narrative ensures your platform has a clear point of view that sets it apart from generic digital experiences. Ideal for brands who want their product or campaign to feel intentional, memorable, and alive.

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UX idea

 The UX Idea service offers a clear, conceptual starting point for your project’s usability—before any wireframes are created. At this stage, we present a bold, practical idea that helps you and your team understand the general direction of the user experience. This may include layout suggestions, interaction patterns, feature enhancements, or navigation flows—but it's not yet a detailed design. It’s the first step toward shaping the experience, giving you a feel for how users will engage with your product and how core pain points or opportunities can be addressed. Ideal for early-stage discussions or when a product needs a fresh usability perspective without diving into full redesign work, this service bridges the gap between research and design with a focused UX concept.

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Copywriting

Our Copywriting service delivers final, production-ready text tailored to your brand, audience, and goals. Whether you need landing pages, product descriptions, email sequences, or digital ads, we provide persuasive, strategic, and conversion-oriented copy. Every piece is created with clarity, tone alignment, and SEO in mind. The process includes a briefing session, tone exploration, and rounds of revisions. Perfect for marketing teams, startups, and agencies looking to elevate their brand communication with copy that performs.

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Easter eggs

The Easter Eggs service delivers a delightful layer of surprise and engagement to your digital experience. These hidden gems—whether playful animations, clever messages, or interactive micro-moments—enhance user enjoyment and brand affinity. Carefully crafted to align with your brand tone, Easter Eggs add personality and charm without compromising UX. Ideal for websites, apps, or campaigns aiming to stand out and make lasting impressions, these creative touches reward curiosity and boost emotional connection with users. Examples of Easter Eggs in digital projects:
  1. 404 Page Animation – Instead of a standard error page, a quirky mini-game appears when a user lands on a broken link.
  2. Hidden Hover Effect – When a user hovers over a specific area of the footer, a secret message or animated mascot pops up.
  3. Konami Code Interaction – Entering a fun key sequence (↑↑↓↓←→←→B A) on a site unlocks a special theme or hidden content.
  This service includes 3 Easter Eggs created to answer your brief.

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Accesibility

From font sizes and contrast ratios to keyboard navigation and screen reader compatibility, we ensure your brand remains visually and functionally accessible to all users. This stage focuses on strategy and concept—not actual programming. We provide thoughtful ideas and practical suggestions for how accessibility rules can be incorporated into your existing brandbook or wireframe. We explore opportunities to improve legibility, layout clarity, and color contrast, and recommend ways to structure interactive components so they’re navigable by keyboard and compatible with assistive technologies. This includes guidance on heading structure, form labeling, error messaging, target sizes, and consistent visual cues. By aligning our suggestions with recognized global standards like WCAG (Web Content Accessibility Guidelines), this process helps teams future-proof their brand, support inclusive design from the ground up, and reduce accessibility barriers before development begins. Ideal for companies refreshing their identity or preparing for digital launch, this step shows your commitment to ethical, user-centered design.

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Colors

 This Colors service converts your offline color palette into a digital-friendly format, optimizing it for screen use and accessibility. We analyze your current palette and refine it with contrast ratios, on-brand digital variations, and usage suggestions for UI components, backgrounds, and text. The result is a versatile, clean color system embedded into your digital brandbook. It ensures consistency across digital platforms and helps developers, designers, and marketers maintain visual harmony while meeting accessibility standards.

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Typography

Our Typography service brings your offline type choices into a refined digital format. We evaluate legibility, hierarchy, scalability, and alignment with your brand tone—then translate these into digital guidelines covering headings, body text, button labels, and more. Whether you're starting with a printed brandbook or selecting new fonts altogether, we provide a ready-to-use typographic system tailored for screen readability and aesthetic consistency. This service is essential for creating polished, professional digital products.

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Forms

 This service adapts your offline brand’s form design into a fully functional, consistent, and accessible digital format. We analyze existing printed or PDF forms and build a digital design system specifying input styles, label behaviors, spacing, error messaging, and more. The goal is to maintain brand continuity while optimizing for web and mobile usability. Ideal for businesses moving from print to digital or expanding their online presence with branded, user-friendly forms.

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Graphic

 This service develops a full set of visual elements for your digital brandbook—icons, illustrations, dividers, highlights, and other graphic motifs. Created to match your brand personality and digital tone, these assets enhance UI, marketing materials, and presentations. Delivered in scalable formats, the set ensures consistency in all visual communications and simplifies the design process for product teams.

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Navigation

This service defines a complete navigation system for your digital brand, including headers, footers, side menus, mobile navigation, dropdowns, tabs, and interactive components. We ensure that navigation elements are consistent with your brand identity while providing a seamless, intuitive experience across platforms. Designed from scratch, this system includes responsive behavior, accessibility best practices, and developer-ready specifications—empowering your team to build user-friendly interfaces from the ground up.

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Video requirements

This service provides clear video production standards for content creators working with your brand. From tone and visual style to resolution, aspect ratio, transitions, intros/outros, and subtitles, we define every key detail. Whether for product videos, social clips, or tutorials, this guide ensures all video content aligns with your digital identity and maintains brand cohesion across platforms.

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Text requirements

This text content guide sets the tone, structure, and style for all branded messaging—blog posts, product descriptions, social captions, and more. It defines your voice (formal, casual, witty, etc.), grammar conventions, formatting rules, and inclusive language standards. A crucial tool for marketers, writers, and agencies, this deliverable ensures consistency in communication and protects the integrity of your brand’s message across every channel.

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Visual requirements

This visual guideline defines photography standards across all branded content. It covers lighting, subject focus, composition, backgrounds, and editing techniques—ensuring photos consistently reflect your brand’s tone and personality. Whether used in product listings, social media, or internal presentations, the guide helps content creators maintain a cohesive and professional look across digital platforms.

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Back-end wireframe desktop

This wireframe focuses on the architecture and interface of your application’s back-end (admin) panel. It outlines structural layout, functional components, filters, content blocks, and user roles. Built to improve usability and productivity, this wireframe acts as a blueprint for product managers, designers, and developers to collaboratively shape an effective back-end experience. This is recommended in case project has parts that will heavily will be used by employees post launch. Scope: 5 unique layouts. Wireframes are presented:
  • in an uncolored form (without design / aesthetics),
  • without content
  • interactive

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Front-end with content desktop

This service delivers a desktop wireframe for your website or app’s front-end, complete with placeholder content to represent real user interaction. It defines the layout structure, hierarchy, CTAs, imagery slots, and messaging zones—providing clarity for designers, developers, and content creators during early-stage planning. The wireframe does not include aesthetics. It is presented in black and white form in order to understand general logics of UX. After finished a wireframe, content and a brandbook together serve as a task for a designer. Scope: 5 pages of different layouts. Wireframes are presented:
  • in an uncolored form (without design / aesthetics),
  • with content (in case there is any)
  • interactive

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Back-end wireframe mobile

 This mobile wireframe outlines the layout and logic for back-end (admin) functionalities on smartphones and tablets. It maps user roles, navigation flows, forms, tables, and dashboards, helping your team visualize how backend operations will function in a responsive, mobile-friendly environment. It’s essential for teams designing admin panels or control centers accessed on the go. This is needed only in case the back-end of the systems will be managed though a mobile device. Wireframes are presented:
  • in an uncolored form (without design / aesthetics),
  • without content
  • interactive

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Front-end with content mobile

 This deliverable includes a mobile front-end wireframe enriched with sample content to visualize the full user journey. It maps responsive layout components—text, images, CTAs, menus—optimized for mobile devices. Useful for app interfaces or mobile-first websites, this wireframe helps UX designers, developers, and stakeholders align on content hierarchy and interactions. Recommended to mobile first projects. Content production does not include in this service. Wireframes are presented:
  • in an uncolored form (without design / aesthetics),
  • with content
  • interactive
Scope: 5 pages.

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Expert testing

This expert testing service evaluates your wireframes through a professional UX lens, identifying usability issues, navigation gaps, and design inconsistencies. It includes detailed feedback, annotations, and UX recommendations that align with industry standards. Best for teams who want polished, user-friendly wireframes before moving into the design phase. Tester: 1 person.

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Heuristic testing

This testing method uses heuristic principles—like visibility, feedback, error prevention, and consistency—to audit your wireframe for usability. It identifies problems based on ten industry-standard heuristics, providing a practical, structured review that enhances design quality. Great for early-stage validation before investing in design or development. Scope: testing with 3 members of target audience.

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Automation

 This document defines the automation logic that powers your digital product—from repetitive task elimination to intelligent triggers and conditional flows. It outlines how systems should respond to user actions or events, supporting scalability, consistency, and hands-free operations. It’s perfect for setting up marketing automation, task scheduling, system alerts, and more.

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Input, output rules

 This deliverable outlines (Functional requirements)  all acceptable inputs, required formats, validation rules, and system-generated outputs for every component of your project. It ensures consistent data entry, seamless logic handling, and clean output generation—crucial for forms, workflows, and backend systems. It’s a must-have for teams building structured, error-free digital systems. This document describes: 
  • Rules of information input and output
  • Functionality and interactivity
  • Structure of database
  • Structure of users
This document does not include rules for integrations and server requirements. If you have any, please add another product from our shop. It is used as a task for programmers usually together with design.  This document helps the team to understand the details of the project, think through specific uses cases, and testing. Scope: 5 unique pages.

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Code level SEO

This document provides granular SEO instructions at the code level—covering schema markup, meta tags, semantic HTML, page speed improvements, indexing rules, canonical tags, and more. It's crafted for developers and SEOs to align on technical SEO strategies that maximize crawlability, page rank, and performance from day one. Scope: 5 pages.

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Integrations

 This document defines how your product integrates with external systems—APIs, SaaS platforms, payment gateways, CRMs, analytics tools, and more. It includes endpoint definitions, data formats, authentication protocols, triggers, and expected behaviors. Perfect for tech teams working across platforms or launching connected ecosystems.

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Google Analytics audit

Our Google Analytics Audit delivers a comprehensive review of your current analytics setup. Whether you're a growing e-commerce brand or a content-driven website, inaccurate or underperforming analytics can hinder your decisions. This audit checks for proper tracking code implementation, evaluates goal and conversion setup, examines filter configurations, and ensures your events are recording accurately. We assess your current setup against best practices, helping you understand which reports to trust and where potential blind spots exist. With actionable recommendations, you'll improve data integrity and gain confidence in the insights used to drive growth. This audit helps teams make informed decisions, improve reporting efficiency, and ensures you’re maximizing the value of your data.

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Project management risks

 This document identifies potential risks in project planning and delivery—spanning scope creep, resource limitations, tech bottlenecks, stakeholder misalignment, and deadline risks. It outlines preventive strategies, mitigation plans, contingency options, and responsible parties, helping your team avoid costly pitfalls and keep timelines intact. This step can be done only if the project plan exists.Scope: projects up to 100 man hours.

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Server requirements

This document outlines technical requirements for your server environment—covering hosting types, CPU/memory/storage needs, SSL, backup policies, scalability protocols, CDN recommendations, and database preferences. It helps IT and DevOps teams prepare stable, secure, and scalable infrastructure that aligns with the app’s functionality and traffic volume.

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Specifications for CMS

 This specification defines how your Content Management System (CMS) should function—including user roles, content types, approval flows, media handling, custom fields, and publishing rules. It streamlines collaboration between developers, editors, and designers while ensuring content operations are scalable, secure, and brand-aligned. This service is usually used when technical documentation for public tender is needed to be prepared.
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